PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” which are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers or Paypal email address), phone number, and product(s) ordered. We refer to this information as “Order Information”.
When you engage with us on social media, we may also collect certain information from you, including your name, avatar, gender, or other social media contact data, the combination of which we refer to as “Social Media Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud;
- Respond to any queries from you about your order; and
- Provide you with information or advertising relating to our products or services.
You may opt out of any email marketing communications from us at any time, by contacting us at firstname.lastname@example.org. If you are a European resident, we will not send email marketing communications to you, unless you have specifically opted in to receive those communications. Please note that regardless of your opt-in status, we may still send transactional emails to you to communicate information about your order or to respond to any inquiries from you.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site. This includes generating analytics about how our customers browse and interact with the Site, assessing the success of our advertising campaigns, and improving the effectiveness of our marketing programs.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
We also use Google Analytics to help us understand how our customers use the Site; you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
We conduct advertising at Facebook and Instagram (owned by Facebook) to help us reach individuals who share a love of dogs and who may have an interest in our products; you can read more about how Facebook uses your Personal Information here: https://www.facebook.com/about/privacy/
We also conduct marketing at Pinterest to help us reach existing and prospective customers; you can read more about how Pinterest uses your Personal Information here: https://policy.pinterest.com/en/privacy-policy
We also share data with Klaviyo, an email service provider that we use for a variety of communications with customers and prospects; you can read about how Klaviyo uses your Personal Information here: https://www.klaviyo.com/privacy/policy
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising powered by Facebook and/or Google by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that, consistent with other commerce sites powered by Shopify, we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident please note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at email@example.com.